Macy’s Leads Influencer Marketing with Brand Ambassadors.
Modern consumers today are savvy and make purchase decisions based on recommendations from friends, family, and influencers.
Knowing this, Macy’s created Style Crew, an employee-based influencer program that taps Macy’s own network of style-obsessed colleagues who share their favorite looks, beauty and home through their social media channels.
Macy’s Style Crew offers passionate employees the opportunity to grow their community and become digital brand ambassadors who produce authentic and highly engaging shoppable content.
Macy’s turned to TVPage as a technology partner because of the capabilities of the TVPage's Social Commerce Cloud (SCC). The SCC brings it all together by enabling ambassadors to easily upload videos, match products, and post to their social audiences. Style Crew members post links to their social channels which direct traffic back to an auto-generated “TV Page” on macys.com, displaying a shoppable version of the ambassador’s content.
“We work closely with Macy’s to ensure a fun, simple, and seamless experience for each and every Ambassador. We’re excited to support the continued growth of one of the most powerful micro-influencer programs across all of retail today.”
– Matt Hanan, VP Client Success at TVPage
The partnership with TVPage enables Macy’s to seamlessly manage all content, ambassadors, and associated shoppable video and photo experiences across Macy’s extensive catalog.
“TVPage is truly dedicated to the program, providing the capabilities and support needed for us to achieve our goals.”
– Lauren Wilner, Head of Macy’s Style Crew
Welcome to a new world. Digital Marketing has never been this real.
TVPage enables shoppable content and salespeople beyond the limitations of physical stores by activating storefronts on ecommerce sites, where they post shoppable content. Salespeople drive traffic to their storefronts from their social audiences, generating new engagement and sales. Shoppable videos become discoverable on Google search. TVPage serves the entire experience, and directly reports on all sales. Salespeople earn a commission from their sales, paid directly on the app.