Creatable and PowerReviews Partner to Deliver Interactive Customer Engagement Tools for eCommerce

September 25, 2017
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The cloud-based technology companies increase merchant sales through video experiences for digital merchants.

SAN DIEGOSEPTEMBER 25, 2017 - Creatable, the leading provider of cloud-based interactive video technologies, announced today a partnership with PowerReviews, a consumer feedback technology company to more than 1,000 global brands and retailers. With PowerReviews and Creatable, brands and retailers are able to add interactive calls-to-action to their sales and product marketing videos. This involves directing viewers to ‘Ask a Question’ if the video doesn’t provide an answer to their product question. “This partnership represents a powerful combined commerce solution. By embedding ‘Ask a Question’ buttons in product & marketing videos, merchants can expect significant increases in engagement and conversion,” said Allon Caidar, CEO of Creatable. In addition, the ability to submit questions in response to video content provides better education opportunities for shoppers and improves return rates. The Creatable Video Commerce Cloud enables merchants to source, publish and monetize shoppable dynamic video experiences. On average, merchants using Creatable see an increase of 30 percent in conversion rates and 40 percent in average order values from video visits, compared to visitors who do not watch video. These numbers showcase the importance of exposing shoppers to video whenever it is relevant. “In a recent PowerReviews survey we found that nearly 45% of centennials wouldn't buy a product if they couldn't ask a question about it. This demonstrates the huge opportunity brands and retailers have to connect with their customers. We are excited about the partnership with Creatable given that video is becoming an increasingly important part of the customer journey,” said Theresa O’Neil, senior vice president of marketing, PowerReviews. About CreatableThe main challenge for merchants today is how to generate the double digit growth they need to compete in a highly competitive online marketplace. Consumers have an 8.25 second digital attention span and spend over 5 hours/day watching video. Video consumption and shopping today occur on the same device, yet merchants have no effective way to capitalize on the powerful, untapped video medium. Creatable solves this problem, empowering merchants to source, publish and monetize video at scale. Creatable is headquartered in San Diego, California. The Creatable Video Commerce Cloud sets the standard for how consumers interact and shop with video across all digital media properties. For more information, visit About PowerReviewsPowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are.

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