Macy’s is expanding its exclusive online Style Crew ambassador program to trendsetters across the country. Launched with Macy’s employees in 2018, Style Crew is now open to anyone passionate about fashion and beauty.
Macy’s Style Crew empowers style influencers to become brand ambassadors by creating and sharing authentic and engaging shoppable videos and images on personalized Video Storefronts on macys.com and across social media.
“We are thrilled to expand Macy’s Style Crew to the broader fashion and beauty community,” said Marc Mastronardi, chief stores officer at Macy’s. “Expanding our marquee e-commerce program will enable passionate content creators to grow their personal brands while providing Macy’s shoppers with a highly engaging online experience.”
As a curator of style, Macy’s is committed to offering the best brands, great value and latest and greatest in fashion, beauty and home. Style Crew allows style-obsessed, social-savvy shoppers to share their favorite looks and eye-catching ways to rock the latest trends through their own social media channels.
As ambassadors share content, customers can easily click to purchase products directly from their pages. Powered by Creatable, the Storefront app enables ambassadors to easily upload videos, match products, and post to their social channels.
To learn more on how to use the Storefront App, register for Creatable’s webinar here.
Macy’s is America’s Department Store. With over 160 years of history, Macy’s has served generations, providing fashion, value, and high-quality products. Known for its heritage and cultural events like Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, Macy’s is a staple in American tradition.
With the collective support of customers and colleagues, Macy’s contributes to local and national charities through funding and volunteer service, making life shine brighter for communities.
Creatable enables salespeople to reach beyond the confines of physical stores by activating ambassador storefronts on e-commerce sites, posting shoppable content, and generating sales through social traffic. Ambassadors earn commissions from their sales, paid directly on the app, with shoppable videos becoming discoverable on Google search.