- Shany Caidar, CRO ✉️
While the pumpkin spice latte vibe is present and real, the holidays may seem far away, but this is the optimal time to strategize and book your Black Friday, Cyber Monday and holiday influencers. In fact, waiting could mean missing out on valuable opportunities to connect with new consumers and maximize your holiday performance.
Firstly, influencers plan their holiday themed content and collab partners early. Naturally, schedules fill up as we head into Q4 for both brands and creators. Booking creators early is an opportunity to ensure you can seal the deal with your first choice of influencers before they’re no longer available or have a conflict of interests resulting from their brand deals. Influencers also tend to increase pricing as demand for their time and content rises. Locking creators in early maximizes your spend from this angle as well.
In a perfect world, holiday discussions should be part of an ongoing conversation with your influencers as you build authentic relationships which result in organic, highly engaging content. Additionally, leveraging performance data from previous content leads to optimally allocated budgets and highly connecting content. By analyzing past campaigns and trends, you can identify what worked and what didn't, and make data-driven decisions. This way, you can invest your resources where they will have the greatest impact and influencers ensuring a higher return on investment.
Additionally, consumers start shopping early, still driven by supply chain issues of recent years. Shopping early allows consumers to find the best deals at the best prices, while spreading their holiday spend over several pay periods and credit card statements. Brands need to align on holiday messaging, promotions, product launches, and of course, content, earlier than ever to increase engagement, average order values, and ultimately, sales.
Planning your influencer marketing holiday spend now is a smart move that can give you a competitive edge on your first choice of influencers at optimal pricing, ensure you’re communicating with consumers as they fill their shopping carts and leverage analytics to outperform this holiday season.
Schedule a demo to see how you can generate powerful results from this coming holiday season, with the Creatable platform.