Creatable Co-founder Shares Insights to Creator Marketing Success at Women in Retail Chicago

At this year’s Women in Retail “On the Road” event in Chicago, Shany Caidar, Creatable’s Co-founder & CRO, took the stage to spotlight how leading brands unlock the power of the creator economy within retail, using Creatable. Speaking to a packed room of executives and marketers, Shany shared how the Creatable platform helps retailers activate creators across every level — from influencers and affiliates to store associates.

“Everyone is a creator,” she said, emphasizing that 77% of content creators and 70% of retail associates are women:

“There’s a massive opportunity to connect those two worlds — empowering women in retail to tell authentic stories that both engage and convert.”

Using examples from Ulta Beauty, Signet Jewelers, and Banana Republic, Shany highlights how Creatable enables brands to:

• Launch and manage creator programs that track performance from social media to on-site conversion.
• Turn associates into brand advocates through personalized storefronts.
• Embed creator shoppable video into product pages and brand apps, doubling conversion rates and time on site.

One standout moment came when Shany recounted a personal moment with Signet associates whose earnings through Creatable helped them fund family milestones — “That’s truly impactful,” she noted. “It speaks to me as a mother, a founder, and a woman in business — we’re not just driving revenue; we’re creating opportunity.”

About Creatable

Creatable continues to lead the industry with the most comprehensive creator management and marketing platform for ecommerce, supporting the evolving retail industry with scalable technology that connects marketers with the right creators and activates all advocates — store associates, influencers, and affiliates — faster, easier, and with full transparency.

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