How Will Brands Shape Their Influencer Marketing Strategy In Line with Lockdown Lifting?

Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able … Read more

Social commerce broke through during the pandemic – and brands need to be paying attention

As part of our deep dive into all things Mobile, Stephen Warrington, global vice-president of e-commerce and retail at Jellyfish, explains why brands need to make their e-commerce strategy social today, not tomorrow. Before the Covid-19 pandemic, shoots of commerce functions had already started to appear on the likes of Facebook, Instagram and Snapchat. But, … Read more

Is Social Commerce The Answer For Your Business?

In the modern e-commerce landscape, it’s increasingly necessary to build your brand so that you build an attachment to your customers. This is not only a task for bigger companies. It’s something you should do right from the start to help you perform better, differentiate yourself from your competitors and build a loyal following. Social … Read more

How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question worth asking because 87 percent of companies say they’ll compete on CX this year. Meanwhile, the ways that people can buy online keep evolving, which means there … Read more