Well, it looks like influencer marketing has a big future after all. According to eMarketer’s projections, spending on influencer marketing in the US alone will race past $3 billion before the end of the year and may cross the $4 billion in 2022. The Insider Intelligence firm predicts a bump of 33.6% in influencer marketing spending … Read more
Influence is a three syllable word with a hundred definitions. Depending on the context and where, when, and whom you ask, the term can be a noun, a verb, or quickly modified into an adjective. For Dale Carnegie, influence was a skill you used to win friends; for the stars of Hollywood’s golden age, influence … Read more
Consumers across the globe have missed the in-person shopping experience. As restrictions are lifted and physical stores reopen, brands must prepare for the rise of the ‘revenge shopper’. After spending the best part of a year indoors, revenge shoppers want to make up for all that time they lost. These people are increasing their spending, … Read more
Last summer, Tucker Schreiber, a 28-year-old co-founder of a start-up called Combo that was building a video editing platform, noticed a lot more emails in his inbox. Though his company had no employees and no products, and hadn’t even said it was looking for money, investors were sending him a stream of messages. “I started getting five … Read more
The business of influence has always shaped the way we interact with the world. Historically, it permeated our society with celebrities or people with inherent money and power. Take Rihanna and Beyoncé — both began as famous singers who leveraged their names and brands to introduce companies like Fenty and Ivy Park. Since then, they’ve … Read more
Influencer marketing was worth $1.7 billion in 2016. This year, it is expected to reach $13.8 billion. That’s considerable growth. We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able … Read more
As part of our deep dive into all things Mobile, Stephen Warrington, global vice-president of e-commerce and retail at Jellyfish, explains why brands need to make their e-commerce strategy social today, not tomorrow. Before the Covid-19 pandemic, shoots of commerce functions had already started to appear on the likes of Facebook, Instagram and Snapchat. But, … Read more
In the modern e-commerce landscape, it’s increasingly necessary to build your brand so that you build an attachment to your customers. This is not only a task for bigger companies. It’s something you should do right from the start to help you perform better, differentiate yourself from your competitors and build a loyal following. Social … Read more
After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question worth asking because 87 percent of companies say they’ll compete on CX this year. Meanwhile, the ways that people can buy online keep evolving, which means there … Read more
If we have learned one thing from the past year, it’s that things can change in an instant — changes we thought we had years to prepare for, behaviors we assumed we’d stick to forever, expectations we have of ourselves and our organizations. This is true of the way we live, the way we work, and … Read more
