Despite the world slowly reopening, many consumers still spend a large portion of their time at home. Over the past two years, there’s been a spike in home decor sales – and much of this boom can be attributed to fashion influencers. In fact, Fashionista explored the crossover of fashion bloggers turned interior design influencers. … Read more
Did you know that user generated content (UGC) influences 79 percent of web users’ purchasing decisions? That’s because social proof is incredibly persuasive – we trust our friends, family, and peers more than traditional media and advertising. Social proof helps consumers feel more confident making decisions – particularly purchasing decisions. For example, some of the … Read more
Until the dawn of the internet, most brands with children between 5-12 as their primary demographic had limited direct marketing opportunities – often relying on expensive TV commercials or drive-time radio ads to get their products in front of children. Due to increased freedom—as well as access to smartphones and easy-to-use payment applications—children today are … Read more
In the 1950s and 1960s, slick, glossy, celebrity-driven promotions grew in popularity – and it stayed this way until the rise of social media in the early 21st century. These days, social media influencers have risen as the primary catalysts for ecommerce – leading to an uptick in profits for companies partnering with authentic, relatable … Read more
In the height of the pandemic, professional sports teams and brands associated with them had to get creative to connect with their fans – and keep revenue flowing. Imagine the lost revenue that comes with a game played in an empty stadium. Not only is in-venue revenue nonexistent, but also the corporate brands that pay … Read more
