The unexpected way home decor brands attract new customers

Despite the world slowly reopening, many consumers still spend a large portion of their time at home.  Over the past two years, there’s been a spike in home decor sales – and much of this boom can be attributed to fashion influencers. In fact, Fashionista explored the crossover of fashion bloggers turned interior design influencers.  … Read more

Strategies to leverage user generated content in your influencer marketing

Did you know that user generated content (UGC) influences 79 percent of web users’ purchasing decisions? That’s because social proof is incredibly persuasive – we trust our friends, family, and peers more than traditional media and advertising. Social proof helps consumers feel more confident making decisions – particularly purchasing decisions. For example, some of the … Read more

Are Aged 5-12 kids your demographic? Try influencer marketing.

Until the dawn of the internet, most brands with children between 5-12 as their primary demographic had limited direct marketing opportunities – often relying on expensive TV commercials or drive-time radio ads to get their products in front of children.  Due to increased freedom—as well as access to smartphones and easy-to-use payment applications—children today are … Read more

Why celebs are out & content creators are in for today’s advertisers

In the 1950s and 1960s, slick, glossy, celebrity-driven promotions grew in popularity – and it stayed this way until the rise of social media in the early 21st century. These days, social media influencers have risen as the primary catalysts for ecommerce – leading to an uptick in profits for companies partnering with authentic, relatable … Read more

How influencers helped save sports during the pandemic

In the height of the pandemic, professional sports teams and brands associated with them had to get creative to connect with their fans – and keep revenue flowing. Imagine the lost revenue that comes with a game played in an empty stadium. Not only is in-venue revenue nonexistent, but also the corporate brands that pay … Read more