Consistently, industry studies show influencers inspire a high level of trust thanks to their authentic approach to communication and relationship building. When done correctly, this can directly correlate to the ROI generated for brands who engage in influencer marketing as a channel. In fact, Forbes recently published an article sharing how e-commerce brands are leveraging … Read more
Investing in influencer marketing as a brand initiative can feel risky. There are many variables involved in partnering with creators – and many ways for it to fall apart if not done correctly. If you’re new to the world of influencer marketing, you may be wondering if it’s right for your ecommerce brand. After all, … Read more
Influencer marketing is the fastest growing area of modern day marketing. But to make it work for your brand, you need to find and recruit the right partners – which doesn’t always mean the biggest influencers. Authentic influencers are really the key to success. According to an article from Martech, 90% of marketers believe influencer … Read more
Influencer marketing is a key element of any modern marketing mix, but it can be trickier than the old school way of placing ad buys or other traditional “transactional” methods commonly found in advertising. Not only do you need to recruit the right influencers for your brand, you also need to consider where your authentic … Read more
